Whether you are a start-up or a Fortune 500 company, having a brand/company guide is an essential part of your business. A brand guide is a document that outlines your company values, goals, and branding. At Anso Atelier, we not only base our graphic design on the rules outlined in the brand guide, but also base our hiring decisions, client relationships, and company goals on the values stated in it.


Why is a brand guide important?

A brand guide is important so that every member of your team is on the same page in terms of your company branding, values, and goals. With this document in place, you will have consistency in everything your company does.


What should I include in my brand guide?

At Anso Atelier, we include all of the information our employees need in order to create branded materials and have successful relationships with our clients:

  • Company mission statement
  • Company vision statement
  • Company values
  • Your niche/target market
  • Services you offer
  • 5-10 year goals
  • Branding: all versions of your logo, logo uses, fonts, color scheme, imagery, tone of voice


When should I use my brand guide?

  • At Anso Atelier, we give a copy of our brand guide to every new employee on the first day of their training. This informs them right off the bat of our company values, goals, and branding so that they get a better understanding of our company.
  • For consistency, your brand guide should be referred to whenever creating graphic design for your company.
  • Use the tone of voice outlined in the brand guide when posting on social media and/or creating emails, blog posts, etc.
  • Refer to your brand guide when interviewing prospective employees to see if they align with your company values.
  • Refer to your target market and company goals when deciding which prospective clients you are going to work with.


Our team utilizes the information in our brand guide every day, which keeps our team’s work and communication consistent. We highly recommend taking the time to create your own brand guide to solidify the identity of your company.

For more information on brand guides, follow us on TikTok @ansoatelier