By Bianka

With its addicting, short form video content, TikTok has become one of the fastest growing social media platforms in the world. TikTok ads offer a powerful platform to help businesses and brands advertise to millions of users across the globe. TikTok ads are extremely effective when increasing reach, traffic, app installs, video views, and conversions. Here are 6 essential things to understand to reach your goals.


Be authentic

Authenticity is key. Keeping your brand’s content authentic and congruent with your messaging and audience is key to building trust and creating a devoted audience. Incorporating authenticity in your ad content is crucial when trying to target a new audience! 


Immerse yourself

Watch videos! As counterproductive as that may sound, it’s important to get an understanding of the platform and its functions. As you scroll through your feed you’ll see examples of ads you can potentially run. If you’d like to take it a step further, TikTok Business has a vast library of top performing, luxury ads you can access for inspiration from other performing TikToks in your industry.


Know your audiences

There are two main types of audiences you can create: custom and lookalike. A custom audience is built with your existing prospects, lookalike audiences let you explore and reach entirely new people who haven’t heard of your business before. So whether your goal is to nurture current prospects or reach a brand new customer base, TikTok ads will get the job done. 


Know your ads

There are 6 types of TikTok ads: In-feed, topview, brand takeover, branded hashtag challenge, and branded effects. Infeed ads are video ads displayed on the “for you page”, they blend well into the feed, can be interacted with, and are the most common. Brand takeover ads are shown as soon as the user opens TikTok. It takes over the screen for a few seconds and then turns into a regular infeed ad. Topview ads are similar to brand takeovers but the difference is that topview ads do not take over the screen as soon as they sign in, they only occupy the first post. Branded hashtag ads are on TikTok. It shows up on the discovery page under the chosen hashtag. Branded effect ads allow businesses to create an ad with their own custom filter on the app. It’s a great and fun way to get users engaged with your business. 


Create catalogs

If you’re in e-commerce, it’s important to know how to create a catalog and sync your product directly from platforms such as Shopify or Square. Once you set it up you’ll be able to run ads that are directly connected to your inventory. 


Change your perspective 

TikTok has challenged what we know about social media. The number of followers you have on TikTok doesn’t matter. The potential lies in the fact that brands can have little followers, run ads, and still reach millions. 

TikTok advertising is a core part of modern social media and one of the best ways for businesses to reach a new customer base and following. Learning TikTok Ads Manager will improve business and brand exposure and keeps you up-to-date with current trends within your target market. If you’d like to dive deep into TikTok ads and learn more be sure to visit their Business Learning Center.