Hello everyone! Bianka here, Anso Atelier’s Digital Strategist. Social media advertising for luxury brands must be approached differently than advertising for your average brand. The focus of luxury ads is less on selling items and more on creating a valuable experience and lifestyle for your customer through brand storytelling. Today we’ll share with you our top ad suggestions. 



Before we dive into ads let’s talk about your budget. Your ad objectives change depending on how small or large your ad spend is. Today we’ll talk about running luxury ads with budgets of $5000/month or less.



Perform a brief analysis of competitors in your industry. There are various ways to “spy” on your competitors’ ads and get inspiration on what is already working. On Facebook, go to their page and click on “page transparency,” there you will find a list of Facebook and Instagram ads they are currently running. For TikTok, go to “Top Performing Ads” and select your industry. You’ll be able to find various ad examples. There is no need to reinvent the wheel, analyse what is already working for others and use it as a guide – but don’t merely copy them, it won’t set you apart. 



The creative you use plays an enormous part in how successful your ad will be and our data backs it up. If there is an ad that is not performing, shift your focus away from strategy and make sure your creative is giving value to your audience. Valuable content for luxury brands does a great job of showing your customer the lifestyle they will have if they purchase your item or book that stay or reservation. Pay special attention to creating content that is entertaining, current, and stimulates engagement. For video ads, your “hook” needs to be in the first couple of seconds. A hook could be a promo or very eye-catching, intriguing content. For static ads, check if what you’re offering is clear and interests your audience. This is where your competitive analysis will come in handy. 



This strategy is what we would personally recommend to luxury brands starting out with social media ads. 

1. Create different ad sets for each sales funnel. If you’re in marketing, you should be aware of funnels. 

Your first round of ads will target the top-of-the-funnel audience. Individuals going through the “consideration” phase aren’t aware of you yet. Here you will target them with general brand awareness ads that encapsulate your brand as a whole. 

The second round of ads will target your middle-of-the-funnel audience with retargeting ads. These individuals have previously interacted with your content and are already interested. 

The final round will target the bottom-of-the-funnel audience with conversion ads that offer a promo or discount. Think of it as that final “push” for individuals to buy and convert. 

2. Use UGC (user-generated content) ads. It serves as excellent social proof. Seeing content from real customers increases your credibility and brings your brand’s promises into perspective. You can easily obtain UGC content from current customers, be sure you’re checking who tags you! 

3. Use video ads that are less than 15 seconds long. Short videos are ideal for social media. Users are scrolling quickly and their time is at a premium. These videos have higher retention rates, making it more likely to capture the viewer’s attention.

Once you implement these ad and content suggestions we promise you will see better results and performance with your ads. We hope these tips helped you gain quality insights on advertising for luxury brands. Want to learn more about social media ads? Follow us on TikTok @ansoatelier for more how-tos and tips!